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(July 31, 2011, Changsha) The Changsha La Ville New World Phase II developed and constructed by New World China Land Limited (“New World China Land” or “the Group”; HK stock code: 917) in Yuhua District of Changsha City opened formally with all-new housing source. Two buildings totaling 314 competitive housing units were presented, with the flagship housing layout of one-room and four-room units ranging from 40m2 to 160m2. As a mature large project once honored with “Top 10 Housing Enterprises in terms of Sales in the 1st Half of 2011”, and winning the sales championship of Changsha Yuhua District in the 1st Half of 2011, it enjoyed great popularity this time. On the opening day, more than 400 groups of customers came to site for purchase, with 256 units being sold on site. The transaction rate hit nearly 80%, and the sales exceeded RMB 160 million. 

Located at the intersection of East Laodong Road and Eastern 2nd Ring Road of Yuhua District Changsha City, Changsha La Ville New World has the gross floor of about 1.2 million m2, and is divided into three phases for respective development. The current housing units on sale are Phase II products, comprising of 11 high-rise apartments with elevators of 18 to 33 stories, 5,000m2 HK-style chambers, and kindergartens. This project is surrounded by Changsha Subway lines 4 and 5, and Changsha-Zhuzhou-Xingtan inter-city railway, which form a U-shaped traffic layout. In addition, it is matched with the 140,000m2 business complex, sports-type Kaplan English Garden, and also the most renowned Shizitang Primary School of Changsha, providing customers with sophisticated supporting facilities of life, leisure, and education.