"(Hong Kong, November 30, 2004) The “Research Group of Top 10 China Real Estate” released the research report on brand value of real estate entitled “2004 China Top 10 Most Valuable Real Estate Corporate Brands” on November 27, which was the first of its kind in Mainland China. In which, New World China Land Limited (“New World China Land” or “the Group” for short; HK Stock Code: 0917) was elected to be one of “Most Valuable Real Estate Corporate Brands”, the only Hong Kong developer that became the nationwide well-known real estate enterprise in Mainland China.
The overriding difference between New World China Land and other elected Mainland developers lies in that the former is a professional developer in a true and extensive sense. For instance, New World China Land has, in both property development & sales and investment & lease, succeeded in turning out 36 development & sales projects focusing on various types of residences and 14 investment properties focusing on business in 17 cities with its extensive global operating experience. Compared with other developers who can only copy single project product type, such all-round property development & sales and investment operating capacity are quite rare in mainland market.
These various residential sales projects range from large-sized communities, such as Guangzhou Lingnan New World and Wuhan Evergreen Garden, to the middle-class residences such as Beijing New World Garden and Tianjin New World Garden, and to deluxe residences, such as Chateau Regalia Beijing, Guangzhou New World Central Park-view and Shenzhen New World Yi Shan Garden. Whatever the class and grade is, the Group has always stuck to the brand core value focusing on brand quality and service.
While, the Group’s invested properties of office building, shopping mall and service apartment such as Beijing New World Center, Shanghai Hong Kong New World Tower, Tianjin New World Plaza, and Wuhan New World International Trade Tower are well-known landmark buildings located in golden commercial sections of large cities. In which, Shanghai Hong Kong New World Tower and Wuhan New World International Trade Tower have recently won the honor of “2004 Top 10 Chinese New Landmark Buildings” elected by the “Research Group of Top 10 China Real Estate”.
The hotel operation is rather the strong point among the New World Group’s investments in Hong Kong. Now the New World Group has operated four hotels respectively in Beijing, Shanghai, Shenyang and Shunde, providing 1,790 guestrooms in total.
Investor Relationship Manager of New World China Land said, “New World China Land has become a household word; in the past one year, New World China Land has been granted “2003 Top 50 Chinese Real Estate Enterprises” and “2004 Chinese Blue Chip Real Estate Enterprise”. We, in the spirit of pacemaker, introduced the world’s most advanced property experience to Mainland from Hong Kong and overseas market, such as the Marriott China Hotel Guangzhou, Guangzhou Ersha Island New World Garden Villa and Palm Garden, which have become the milestone in the real estate development of Mainland China. In the past 20 years, our high-quality properties have drawn high appraisal from both professionals and clients. The New World China Land is really a nationwide developer with brand awareness and favorite.”
The “Research Group of Top 10 China Real Estate”, consisting of the Enterprise Research Bureau of Development Research Center of the State Council, Institute of Real Estate Studies Tsinghua University and China Index Academy, launched the research on brand value of China real estate in July of this year. Taking into full consideration the evaluation experience of international brand value and combining the development features of Chinese macro-economy and real estate industry, the Research Group quantized and figured out the real estate brand value through the BVA (Brand Value Added) research method system and empirical research.
The TOP 10 Research Group believes that the real estate brand value has reflected the essential attribute of brand in producing prospective yield. The Research Group quantifies the strength of real estate brand from seven perspectives, namely brand market share, brand market distribution, brand growth speed, brand age, brand cognitive, brand loyalty, and brand favorite. In addition, the Research Group makes questionnaire survey in various large cities across China from the prospective of brand awareness, favorite and loyalty.