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"(Shanghai, October 29, 2007) New World China Land Limited (“New World China Land” or “the Group” for short; HK Stock Code: 0917) has been awarded with the accolade of “Best Social Responsibility” in the “2007 Responsibility China • Harmonious Real Estate” Prize Presentation and 2007 China Real Estate Industry Development Summit Forum sponsored by Shanghai Security News on October 25, which is another important award in the field of corporate citizen following the “2006 Excellent Corporate Citizen of China Real Estate” award. Mr. Pun Lap-fu. Alex, Assistant General Manager of New World China Land has, on behalf of the Group, attended the award ceremony. 

The Judging Committee considers that the positive participation in the reconstruction of old cities in just entering Mainland China has proved that New World China Land has established its vision of taking the improvement of people’s living standards as the mission. Moreover, it takes a lead in introducing the “Home Ownership Scheme” from Hong Kong in Mainland China by building such comfortable housing projects as Wuhan Evergreen Garden and Guangzhou JIXIAN ZHUANG. In addition, New World China Land has established long-term partnership with the UNICFE, and raised more than RMB 7 million Yuan for the Foundation for helping the girl education and child-friendly school programs in western mountainous region. These efforts in undertaking social responsibilities have pushed New World China Land to the forefront among the China’s real estate enterprises. 

This appraisal “2007 Responsibility China • Harmonious Real Estate” is a non-commercial activity, comprising of “Capital Value Series”, “Social Responsibility Series”, “Industrial Innovation Series” and “Brand Influence Series”. Qualified enterprises are selected through one-month voting by netizens of China Securities Network, voting by ten specially invited experts as well as 20 institutional voting and weighted scoring in terms of the ratio of 3.5,3.5,3, with five candidates finally standing out of each series. This activity has obtained positive supports and participations by China’s competent agencies of real estate, real estate enterprises, authoritative experts, financial institutions, extensive investors as well as both domestic and overseas authoritative media. Only the online voting by individual investors of China Securities Website (www.cnstock.com) reaches more than 200,000 within one month.