News

(28 October 2013, Hong Kong) New World China Land Limited ("NWCL", HK Stock Code: 917) held its second major “Midnight Human Library” event in Shenzhen, China on 26 October 2013 after the successful debut event in August. Supported by NWCL Shenzhen New World Signature Hill project, the large-scale marathon event for public sharing was held in Shenzhen Book City Hall and 24-hour Book Bar and it was a key warm-up programme for the annual "Shenzhen Reading Month". 

With people on loans as books, "Midnight Human Library" is an innovative activity which aims at eliminating prejudice and barriers and promoting transboundary sharing and equal exchange. During the event which lasted for 10 hours, 35 "living books" were presented to and shared with the readers in a unique way. Each of the guests represented the spirit of a certain group and introduced new inspirations to readers. During the 30-40 minutes of face-to-face interaction, the readers were both the listeners and the ones who shared. 

NWCL supports multi-cultural development and provides platforms for dreams in cities. From November 2013 to August 2014, there will be another 10 "Human Library " events supported by NWCL Shenzhen New World Signature Hill Project to be held in Shenzhen Book City Hall and 24-Hour Book Bar, bringing a diverse yet sumptuous reading experience to Shenzhen residents. 

[New World．Creation] 
Representatives: Marco Lam, Deputy General Manager of Corporate Communication of NWCL who introduces the art and culture to large commercial space; Xue Tao, a lawyer who changes the fates of people with mental disorders with his profession; Nan Dao, who initiates the Shenzhen and Hong Kong Lifestyle Awards and explores the stories in the two cities; Andrew, a social entrepreneur who introduces design concept to social welfare and launches the charitable organisation "1kg". 

[New World．Observation] 
Representatives: Bai Xiaoci, a photographer who depicts the stories in Shenzhen with his camera; Tu Qiao, a journalist who uses images to tell the stories of people suffered from AIDS and mental illness; an American anthropologist who has been living in Shenzhen for 20 years. 

[New World．Sharing] 
Representatives: Xiong, a policeman who introduces traffic police’s duties in a casual manner on television shows; Deng Kangyan, who is known as "Lingnan Scholar" and has made great achievements in modern literature; Wei Jun, a mother who participates in The Voice of China. 

Website: http://www.douban.com/event/19855037 
Sina Weibo @真人圖書 

[About Living Books] 
“The Human Library” originates in a large-scale music event held by a youth organisation "Stop The Violence", and gradually spreads around the world. The Island library and Le Chuang Yi Community have been actively promoting "The Human Library" activities in China, and has successfully held more than 10 similar activities. During the 30-40 minutes when the living books are read, the readers are both the listeners and the ones who share. Here, everyone has the opportunity to tell their own stories. Every reader has the opportunity to read 3-4 living books on site, with a platform for equal communications between readers and living books.