News

(28 February 2014, Hong Kong) New World China Land Limited (“New World China Land”, “NWCL”; Hong Kong Stock Code: 917) won two accolades in the 27th International Mercury Awards, amongst the entries come from 60 countries. It netted a Gold award in the category of “Annual Reports — Overall Presentation: Property Development”, and an Honours award in the category of “Annual Reports - Overall Presentation: Real Estate Developer”. 

The design theme of the 2013 Annual Report of NWCL revolves around Discover Happiness. The front cover design adopts the concept of a traditional Chinese door with a modern touch. Whilst unlocking the door, readers are welcomed to a journey of discovering happiness while reviewing the relentless efforts of NWCL in creating blissful communities. The divider pages feature the selected stories and photos of the documentary of Discover Happiness, which is the first life movie on NWCL’s property owners jointly produced by NWCL and Huayi Brothers media. 

NWCL’s 2013 Annual Report features traditional Chinese elements and ink painting, yet with a contemporary twist. The sumptuous Oriental flairs suggest a subtle bond with the core business of NWCL in China, while the unique vibrant color combination signifies the vigorous and energetic spirits of the company. This groundbreaking fusion demonstrates how NWCL merges the best of Chinese traditions, cultures and heritages with innovative designs and ideas to rejuvenate the old cities into vibrant communities. 
  
Entering its 27th year, the renowned International Mercury Awards Competition hosted by Mercomm, Inc. honours the best in public relations, public affairs and corporate communications.