News

(24 July 2014 – Hong Kong) New World China Land Limited (“NWCL”, Stock Code: 917.HK) is going to present an art and cultural event entitled  “City Trace Memories – The Intangible Cultural Heritage of Hong Kong” at Discovery Park, Tsuen Wan and New World Tower, Central from 2 to 16 August and 11 to 22 August respectively.  Recognised as the first corporate engaged in intangible cultural heritage (ICH) related campaign, NWCL showcases six contemporary sculptures featuring the ICH items in Mainland China alongside an installation art entitled “The Urban Cultural Typecase” which demonstrates Hong Kong’s collective memories. Meanwhile, on 9 August 2014, a paper cutting light box workshop will be held at Discovery Park, Tsuen Wan, providing a platform for public to produce an exquisite lightbox featuring  Hong Kong’s ICH items by using environmentally-friendly materials. 

NWCL launched  “City Trace Memories – The Intangible Cultural Heritage of Hong Kong” as an extension of the roving exhibition in Mainland China and the U.S. to echo with the announcement of first intangible cultural heritage inventory of Hong Kong by The Leisure and Cultural Services Department (LCSD) on 17 June. Apart from showcasing those sculptures, NWCL has also invited Tse Kwok Wah, one of the very few experienced white metalsmiths in Hong Kong, together with the local social enterprise Run 2 Tree to produce a unique “Urban Cultural Typecase” installation art. Through the installation art , visitors can have a better understanding of Hong Kong’s ICH items such as Fire Dragon Dance, Bun Scrambling Competition, making techniques of Bamboo Steamer and White Iron, Cantonese Opera and Movable-type Printing. 

Marco Lam, Deputy General Manager of Corporate Communication of NWCL, expressed that “City Trace Memories – The Intangible Cultural Heritage of Hong Kong” is the last stop of the entire campaign and he was proud to hold this meaningful event in Hong Kong. “While focusing on providing quality living in communities, NWCL also attaches great importance in corporate sustainability, revitalization of local communities and culture.  Over the last year, more than a hundred thousand of participants took part in the ICH event held in Mainland China and it was very well-received. We want to preserve the precious historical heritage and pass it on from one generation to the next through creative ways.” said Marco. 

The campaign was launched nationally in September 2013. “Sichuan shadow puppet show, Shandong nut-craving, Shenyang song-and-dance duet, Hubei Wudang martial arts, Guangdong dragon boat and Guizhou Miao embroidery” have been selected as “My Favourite Intangible Cultural Heritages Items” by over ten thousand people from an online voting activity. A team of art professors from Tsinghua University then created sculptures based on the shortlisted items and the final art pieces have been exhibited in China and Hong Kong. The innovative approach of the campaign has netted a Gold Award in the category of “Community Relations – Cultural and Sports” in the 11th China Golden Awards for Excellence in Public Relations organized by the Chinese International Public Relations Association (CIPRA), affirming NWCL’s efforts in promoting and preserving cultural heritage. 

Apart from the exhibition held in China, NWCL was invited to bring intangible cultural heritage of Mainland China and Hong Kong to the international stage through “New World China Week” event in the National Mall of Washington D.C., U.S. in May 2014, becoming the first corporate to hold joint event with the organising committee of Washington China Cultural Week. 

With a view to promoting the cultural heritage of Mainland China and Hong Kong to the forigners, NWCL has invited Champion Lam Siu Ngong to demonstrate his handful skill of making “Yuanyang” beverage,  which is listed on the intangible cultural heritage inventory of Hong Kong. Locals were amazed by the unique flavor of “Yuanyang” beverage in which more than 140 cups of “Yuanyang” were sold within 3 hours. Besides, a team of artists and performers organised from Tsinghua University showcased the unique craftmanships such as paper-cutting, Chinese pinwheels-making, lantern-binding and many more.