(4 December 2017, Hong Kong) New World China Land Limited ("NWCL" or “the Company”), driven by its developmental strength and brand influence, has topped off this year’s outstanding performance by featuring prominently at the 2017 TOP10 Brands of China Commercial Real Estate Companies Awards and the 2017 China TOP100 Players of the Commercial Real Estate Awards, organised by two of the leading real estate institutions in mainland China. The awards were presented in the 3rd and the 4th quarter of 2017, respectively.
The 2017 TOP10 Brands of China Commercial Real Estate Companies Award was presented by the China Real Estate Top10 Research Team, which comprises the Business Research Institute of Development Research Center of the State Council, Real Estate Research Institute of Tsinghua University, and China Index Academy. Upholding the principles of objectivity, fairness, accuracy and professionalism, the research team quantifies the brand value of each real estate company by modelling its assessment criteria on international benchmarks and also taking into account domestic property development in the context of China's macroeconomy. These factors provide a reliable bellwether indicator for the future of the mainland real estate sector. NWCL was the only awardee from Hong Kong at this year’s presentation.
Organised by Guandian Real Estate New Media, the 2017 China Top100 Players of the Commercial Real Estate Awards evaluated a company’s performance based on assessment criteria including operations, management, innovation and branding. The accolades were given to the most representative projects, companies and teams for their trendsetting efforts over the past year with the aim of inspiring an elevation of China’s commercial real estate to new higher level.
As the flagship mainland China property arm of Hong Kong-listed New World Development Company Limited (“NWD” or “the Group”), NWCL has set its vision towards building sustainable urban communities, developing prime land mixed-use development projects that blend commercial, residential and hospitality applications, and introducing innovative modes of commercial real estate operation. During the fiscal year 2017, the overall contracted property sales of NWCL reached RMB 16.2 billion in gross sales proceeds with a GFA of 897,000 sq. m. Its total land bank rose to approximately 11 million sq.m. Having strong faith in the future of China and placing great emphasis on the mainland market, NWCL has earmarked no less than HKD 20 billion to build a massive land bank in China.
A committed believer in consistent innovation and breakthrough concepts, the Group gave birth to the world’s first ‘museum-retail’ concept in the form of K11, an entirely original brand combining three core values - art, people and nature. A hybrid model of art and commerce, the first K11 opened in Hong Kong. The second venue opened in Shanghai, and now features numerous international brand names while serving as the landmark for vogue fashion and high style in the city. Known for its stellar brand value, the Shanghai K11 flagship perfectly exemplifies a superb fusion of art and commerce. The third K11 flagship opened in Wuhan on 2nd November 2017, and continues to promote the sustainable ‘museum-retail’ concept across the country, bringing art and culture closer to the masses.
True to its pledge of continuing to foster innovation, NWCL will devote itself to the development of real estate projects in first- and second-tier cites with the intention of building sustainable urban communities in order to introduce a brand new lifestyle to the public, and help reshape cityscapes across China.